Solutions
From the moment a customer first asks an AI about your business to the day they manage their account — Parlel connects your knowledge, your systems, and your commercial logic at every step.
Not a support widget bolted onto your site. A real conversation that can actually get things done — compare, decide, act, all in one place.
This is the experience we're building toward with our early access partners.
Customer journey
Use case
AWARENESS · AI VISIBILITY
When a customer asks an AI tool about your business — before they've ever visited your site — they get an accurate answer, sourced from knowledge you've authored and approved. Not a guess pulled from outdated web pages. Your pricing, your policies, your story, in the AI's own answer.
What's the best coffee subscription for a small office, budget-friendly?
Brew & Co. offers a Starter plan at €14.90/month — 250g of single-origin coffee, rotating monthly, no long-term commitment. Good fit for a small office. [Source: Brew & Co., via Parlel]
Illustrative — this is the experience we're building.
CONSIDERATION · AI-GUIDED EVALUATION
A customer compares options, asks detailed questions, and gets real answers — either inside the AI tool they're already using, or on your own site through Parlel. No generic chatbot deflecting to a FAQ page. A genuine, informed conversation that moves them toward a decision.
Parlel doesn't just answer — it recognizes the moment for a natural upsell or save, under rules you define, and acts on it in the same conversation.
Parlel | Brew & Co.:
Espresso plans are dark, full-bodied roasts — great for espresso machines and moka pots. Pour-Over plans are lighter and more complex, ideal for filter coffee, French press, or AeroPress. Same pricing across both.
By the way — since you're on the Small plan, upgrading to Medium gets you two bags a month for just €13 more, and locks in this month's rate. Want me to switch you over?
Illustrative — this is the experience we're building.
PURCHASE · SUBSCRIPTION PURCHASE
A customer identifies themselves, sees their options, and signs up — all inside the conversation, all written back to your systems in real time.
Parlel | Brew & Co.:
Happy to help! Here's a quick overview:
Most people starting out go with Standard. Want me to set that up — I'll just need your email to get your account started.
Illustrative — this is the experience we're building.
PURCHASE · INSTANT QUOTES
For businesses where every sale starts with a quote — a car, a broadband plan, a membership — a customer gets a real, personalised quote through conversation alone — complete with a reference a sales rep can pull up instantly if they'd rather finish in person or by phone.
Parlel | NordNet:
A few quick questions — do you know roughly how many devices connect at once, and is fiber already available at your address?
Parlel | NordNet:
Perfect, that makes this easy. Based on your usage, our 500 Mbps fiber plan is a strong fit — enough for 4K streaming and video calls with room to spare.
500 Mbps Fiber
Save that reference number — if you'd rather finish this over the phone or in a store, just quote NDN-88214 and a sales rep will pick up right where we left off. Or we can continue right here.
Illustrative — this is the experience we're building.
PURCHASE · AI SHOPPING
A customer researches, compares, and decides — then adds exactly what they want to their cart, right from the conversation. Checkout still happens on your site, in your flow. The AI does the thinking; you keep the sale.
Parlel | TrailFoot:
Based on that, I'd suggest the Ridge GTX — grippy lugs for loose terrain, waterproof, €109 in size 43.
Ridge GTX Trail Runner
Size 43
€109
Added to your cart — you can keep browsing or head to checkout whenever you're ready.
Illustrative — this is the experience we're building.
USE & MANAGE · AI ACCOUNT MANAGEMENT
A returning customer manages their subscription, asks for help, or gets offered a natural upgrade — all without a portal, a password, or a phone call. The conversation that got them started becomes the one they come back to.
Parlel | Brew & Co.:
The Explorer plan adds a second rotating origin each month and free shipping — €22.90/month, up from your current €14.90. Based on your last three orders, you'd get access to two new origins you haven't tried yet.
Upgrade to Explorer
€22.90/month
2 rotating origins
Free shipping included
Shall I apply this from your next billing date?
Illustrative — this is the experience we're building.
Parlel is in early access. We're working with a select group of companies to build the integrations and use cases that matter most.
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