The Product
How Parlel is built
Configure your knowledge, commercial logic, actions and integrations once in the portal, so every customer conversation feels like one seamless experience.
Six areas, one configuration — jump to any
Customer experience
01 / 06
One conversation, wherever your customer starts it.
In the AI tools they already use, or on your own site. Same answers, same actions, every time.
ChatGPT
Claude
parlel.ai
native
Your site
widget
One Parlel configuration
Knowledge · commercial logic · actions & identity · integrations
In ChatGPT and Claude
Customers ask, decide and act inside the assistant they already use.
On your own website
The widget sits where the buying decision happens.
Picks up where you left off
The next conversation continues from the last one.
Resolves in the chat
The action finishes inside the conversation: no redirect, no ticket.
Also included
parlel.ai
A dedicated Parlel interface for customers who come to you directly.
Same everywhere
One configuration drives every surface, so answers never differ by channel.
No new app
Customers use the AI tool or site they already have.
Knowledge
02 / 06
The AI says only what you've approved.
Your voice, your facts, and never the open internet. When it is not sure, it says so and hands over instead of guessing.
Illustrative conversation.
Your documents, and only them
Upload your documents, pricing and policies. Every answer is drawn from them.
Hallucination control
When Parlel isn't confident in an answer, it doesn't guess. It hands off instead.
Clean escalation
A ticket, a callback or a person, with the context passed on.
Also included
Versioned and auditable
Update, retire or switch on any piece of knowledge, with every change tracked.
Commercial
03 / 06
Conversations become revenue, within limits you set.
Offers you define, mandates that cap every discount, and journeys you control.
Illustrative conversation.
Campaigns
Time-bound, targeted offers that surface exactly when they're relevant.
Negotiating limits (mandates)
A real budget and clear limits to close a save or upsell on the spot.
Add to cart
Customers add to cart right in the conversation.
Journeys you configure
Define the moments that matter and how each conversation flows.
Also included
BTL pricing & quoting
Discounts and quotes below list price, within limits you set.
Step-by-step flows
Customers move through defined stages, with conditions at each step.
Human handoff rules
Define when Parlel brings in a person, such as a large discount.
Order basket
Build up an order across the conversation before anything is confirmed.
Customer journeys
Four moments that define revenue, pre-configured.
See them in a business →Consideration → Purchase
New customer
From first question to first purchase
Acquisition in the conversation
Use & manage
Proactive upsell
The right offer at the moment of highest intent
Revenue growth without a sales team
Use & manage
Save desk
Retain customers who are about to leave
Churn reduction on autopilot
Every stage
Service & FAQ
Accurate answers, 24/7, across every channel
Support deflection at scale
Actions & authentication
04 / 06
The AI can actually do things, safely.
Every action is verified, every identity proportionate to the risk, every step logged.
Illustrative conversation.
Actions you configure
Define exactly which actions customers can take, and how each one runs.
Identity before action
Sensitive actions need the right level of verified identity first.
Full audit trail
Every action is logged and reviewable. Nothing happens off the books.
Also included
Requests checked first
Every request is validated against the expected format before anything runs.
Authentication journey
No login page. Identity builds only as far as the action requires.
Anonymous
Ask anything general
Friction: none
↓
Identified
Answers get personal
Friction: conversational
↓
OTP verified
Act on the account
Friction: proportionate to the risk
Anonymous
Ask anything general
Friction: none
Identified
Answers get personal
Friction: conversational
OTP verified
Act on the account
Friction: proportionate to the risk
Integration
05 / 06
Connect the systems you already run.
Your back-end stays unchanged, and the sale and the data stay with you.
Parlel
↓
AI-assisted integration
reads the tools your systems expose
↓
Your existing systems
unchanged
AI-assisted integration
Parlel's AI reads the tools your systems already expose and helps build the connection.
Not limited to a connector list
Integrations are built around the tools you have, not a catalogue we maintain.
Your back-end, unchanged
Actions resolve in your existing systems. Nothing to migrate or replace.
Also included
Shopify verified
Cart actions are verified with Shopify.
Portal · self-service
06 / 06
Your team runs it, without an engineering ticket.
Configure once in the portal and deploy everywhere your customers are.
Configure once → ChatGPT · Claude · parlel.ai · your website
Manage your knowledge
Add, version, retire and activate content yourself.
Configure journeys
Build and adjust journeys, campaigns and mandates.
Set identity rules
Decide which actions need which level of verification.
Also included
See what's happening
Track conversations, outcomes and commercial actions.
Your control
What stays in your control.
Your knowledge
Parlel answers only from what you've approved.
Your rules
Offers, discounts and limits are set by you, never open-ended.
Your systems
Actions run in your existing systems, so the sale and the data stay with you.
Your record
Every action is logged and reviewable.
Looking for the technical detail? See the documentation →
Your customers are already chatting. Let's be part of that conversation.
Parlel is in early access. No deck, no demo script: we'll show you Parlel live and talk about what it would look like for your company.
Book a 30-minute conversation