The Product
Three layers, one configuration: knowledge, commercial actions, and the channels your customers already use.
Layer 1 — Knowledge
Parlel is built on a structured knowledge layer. You create and manage discrete information objects — products, pricing, policies, FAQs — each versioned, approved, and live when you say so. The AI answers only from what you've defined. It never improvises.
The AI doesn't answer from the internet or from training data. It answers from your approved knowledge objects. If the answer isn't there — it doesn't guess.
When a customer asks something outside your knowledge base, Parlel follows the path you've set: raise a support ticket, connect to a human agent, request a callback, or escalate. The customer always has a next step.
Every knowledge object is versioned and auditable. Update, retire, or activate individual items at any time. When your pricing changes, you update one object — not a website, a chatbot script, and a help centre simultaneously.
Layer 2 — Revenue & Retention
Parlel's commercial layer sits on top of your knowledge base. It gives you the tools to not just answer questions — but to close sales, retain customers, and grow revenue inside the conversations that are already happening.
Campaigns
When a qualifying customer interacts with Parlel, the campaign is woven naturally into the response. Not a notification. Not an email. A conversation, inside the AI tool they're already using.
Example: Surface an upgrade offer to customers on the starter plan for 6+ months.
Mandates
Like giving your sales team a pricing mandate. You define the conditions, the offer, and the authorisation limit. Parlel surfaces the right offer to the right customer at the moment of highest intent.
Example: Customer mentions cancellation → offer a free month to retain them.
Customer Journeys
Pre-defined conversation flows for new customer acquisition, proactive upsell, save desk retention, and custom journeys — built on the same configuration layer as everything else.
New customer → Proactive upsell → Save desk → Custom journey
Customer Journeys
Pre-configured conversation flows for the interactions that matter most — each one built on the same knowledge base and commercial rules you've already configured. No custom development. Managed from the portal.
New Customer
A prospect asks about your product inside Claude or ChatGPT. Parlel answers from your knowledge base, presents the right plan, and completes the purchase — all in conversation.
Acquisition without a website visit
Proactive Upsell
When an existing customer interacts with Parlel, campaigns and mandates surface relevant upgrade offers naturally — based on their plan, tenure, and behaviour.
Revenue growth without a sales team
Save Desk
When a customer expresses cancellation intent, Parlel follows your defined retention flow — pause offers, discount authority, escalation paths — before processing any cancellation.
Churn reduction on autopilot
Service & FAQ
Pricing, policies, account details, product questions — answered from your approved knowledge base with zero hallucination. No ticket. No wait.
Support deflection at scale
Layer 3 — Channels
One configuration. Every channel your customers use. You never ask them to change their behaviour.
Your company, inside the world's most-used AI tool. Customers ask questions, make changes, and complete purchases — without leaving ChatGPT.
Full Parlel capability inside Claude — the AI tool of choice for millions of professionals and knowledge workers.
Your own branded AI interface at parlel.ai — for customers who come directly. Same knowledge base, same commercial logic, same experience.