Solutions · Subscription business
Parlel for subscription businesses.
Too often a cancellation goes through a form, a question waits in a support queue, and the moment to upgrade passes unnoticed. Parlel turns each of those moments into a conversation. Here is how each one plays out for your subscriber, and what Parlel does behind the scenes.
Jump to a journey
Let your subscribers buy, change and manage their subscription in a conversation.
On your website or in the AI tools they already use, Parlel answers their questions, makes the right offer at the right moment, and carries out the change: within the rules you set, and in your own systems.
The scenario
Illustrative: plans, offers and limits are examples. Exact flows, journeys and knowledge are configured per company.
Your company
A subscription business
Monthly and annual plans. Subscribers sign up, upgrade, pause and cancel.
Your subscribers
Open to a conversation
Some ask ChatGPT or Claude, others chat with you on your website. Either way, there is no new app to learn.
Your systems
The systems you already run
A billing system, customer records and a help centre. Nothing needs replacing.
Journey 1 · Save desk
Use & manageCancellation intent becomes a conversation, and often a saved subscriber.
Churn reduction on autopilot
What your subscriber sees.
A cancellation becomes a short, respectful conversation. The subscriber gets a real choice, confirms with a one-time code, and the change is done. The steps below show what happens behind each message.
Illustrative conversation. Offers and limits are examples.
“I want to cancel my subscription.”
They say it the way they would to a person.
Recognises cancellation intent and starts the retention flow you defined.
Your subscriber's experience
“I want to cancel my subscription.”
They say it the way they would to a person.
What Parlel does
Recognises cancellation intent and starts the retention flow you defined.
Features used
“It's mostly the price.”
A short, human question about why, not a survey.
Follows your flow to understand the reason before offering anything.
Your subscriber's experience
“It's mostly the price.”
A short, human question about why, not a survey.
What Parlel does
Follows your flow to understand the reason before offering anything.
Features used
“A pause would actually work.”
A real choice: a discount or a pause, not a runaround.
Offers a save within the limits you set, and brings in a person for larger requests.
Your subscriber's experience
“A pause would actually work.”
A real choice: a discount or a pause, not a runaround.
What Parlel does
Offers a save within the limits you set, and brings in a person for larger requests.
Features used
“Pause it for a month.”
Paused, or cancelled if they still want to go. Their choice either way.
Verifies with a one-time code, runs the change in your billing system, and logs it.
Your subscriber's experience
“Pause it for a month.”
Paused, or cancelled if they still want to go. Their choice either way.
What Parlel does
Verifies with a one-time code, runs the change in your billing system, and logs it.
Features used
Journey 2 · Proactive upsell
Use & manageThe right offer, at the moment it matters to your subscriber.
Revenue growth without a sales team
“When is my next delivery?”
An everyday question, answered with their own account details.
Identifies the subscriber in conversation and answers from live account data.
Your subscriber's experience
“When is my next delivery?”
An everyday question, answered with their own account details.
What Parlel does
Identifies the subscriber in conversation and answers from live account data.
Features used
“Is there anything cheaper long-term?”
A relevant offer: switching to annual now saves money.
Matches your campaign conditions, such as plan and tenure, and offers within your limits.
Your subscriber's experience
“Is there anything cheaper long-term?”
A relevant offer: switching to annual now saves money.
What Parlel does
Matches your campaign conditions, such as plan and tenure, and offers within your limits.
Features used
“Yes, switch me to annual.”
Confirms with a one-time code. No login, no form.
Checks the request, verifies with a one-time code, and changes the plan in your billing system.
Your subscriber's experience
“Yes, switch me to annual.”
Confirms with a one-time code. No login, no form.
What Parlel does
Checks the request, verifies with a one-time code, and changes the plan in your billing system.
Features used
“Did that go through?”
Done, with the new plan and credit confirmed in the chat.
Logs the change, so every upsell is on the record.
Your subscriber's experience
“Did that go through?”
Done, with the new plan and credit confirmed in the chat.
What Parlel does
Logs the change, so every upsell is on the record.
Features used
Journey 3 · New customer
Consideration → PurchaseFrom first question to signed-up subscriber, in one conversation.
Acquisition in the conversation
Right on your own website.
A visitor on your plans page asks, decides and adds the annual plan to their cart, without leaving the page or filling in a form. The same conversation also works in ChatGPT and Claude.
Illustrative conversation. Prices and plans are examples.
“What's the difference between monthly and annual?”
A straight answer in the conversation, with no form to fill in and no sales call.
Answers from your approved plan terms and prices. If it isn't sure, it hands off instead of guessing.
Your subscriber's experience
“What's the difference between monthly and annual?”
A straight answer in the conversation, with no form to fill in and no sales call.
What Parlel does
Answers from your approved plan terms and prices. If it isn't sure, it hands off instead of guessing.
Features used
“Which plan suits two people?”
A recommendation that fits, plus the current offer if one applies.
Recommends a plan following your journey rules, and surfaces an active campaign.
Your subscriber's experience
“Which plan suits two people?”
A recommendation that fits, plus the current offer if one applies.
What Parlel does
Recommends a plan following your journey rules, and surfaces an active campaign.
Features used
“Sign me up for annual.”
The plan lands in their cart, ready for checkout, in the same conversation.
Adds the plan to your own cart. Checkout runs through your existing flow, so the sale stays yours.
Your subscriber's experience
“Sign me up for annual.”
The plan lands in their cart, ready for checkout, in the same conversation.
What Parlel does
Adds the plan to your own cart. Checkout runs through your existing flow, so the sale stays yours.
Features used
“When does it start?”
A clear confirmation after checkout, and next time the conversation remembers them.
Logs the sign-up and keeps the context for the next conversation.
Your subscriber's experience
“When does it start?”
A clear confirmation after checkout, and next time the conversation remembers them.
What Parlel does
Logs the sign-up and keeps the context for the next conversation.
Features used
Journey 4 · Service & FAQ
Every stageAccurate answers, 24/7, wherever your subscriber asks.
Support deflection at scale
“Why was I charged twice this month?”
They ask in Claude, ChatGPT or on your site, and get a clear answer from your policy and their own account.
Identifies the subscriber, then answers only from your approved knowledge and their live billing data.
Your subscriber's experience
“Why was I charged twice this month?”
They ask in Claude, ChatGPT or on your site, and get a clear answer from your policy and their own account.
What Parlel does
Identifies the subscriber, then answers only from your approved knowledge and their live billing data.
Features used
“I still think it's wrong.”
A handoff to your team, without repeating themselves.
Creates a ticket or callback with the full context passed on.
Your subscriber's experience
“I still think it's wrong.”
A handoff to your team, without repeating themselves.
What Parlel does
Creates a ticket or callback with the full context passed on.
Features used
How it is set up
Configured once, in the layers you already know.
The same layers as on the product page, filled in for a subscription business.
Knowledge
Plan terms and prices, product information, FAQs, the pause and cancellation policy, and delivery details.
Product management
Commercial
Journeys for new subscribers, upgrades and saves. A renewal campaign for annual upgrades. A mandate for save offers, for example up to 20% off or a 30-day pause. Rules for handing large refunds to a person.
Commercial owner
Actions & authentication
Actions to change plan, pause, resume and cancel. Plan questions need no identity; account changes need a one-time code.
Operations and a technical contact
Integration
The billing system as the source of truth for plans and status, plus customer records. Connected with AI-assisted integration.
Technical contact
Portal
Everything above is edited in the portal, without an engineering ticket.
What does getting live involve? See getting started →
What you get
What you get as a subscription business.
Growth
Sales
Subscribers sign up and upgrade in conversation, and upgrade offers appear at the moment of highest intent.
Loyalty
Retention
Cancellation intent meets a save offer within your limits, before the cancellation is processed.
Ownership
Control
Every change happens in your billing system and is logged. The relationship stays with you.
Distribution
Reach
The same conversation in ChatGPT, Claude and on your site, from one configuration.
See it on your own plans and systems.
In a 30-minute conversation we map these journeys to your subscription business.
Book a 30-minute conversation