Solutions · E-retailer
Parlel for e-retailers.
Too often a shopper leaves with an unanswered question, a basket stops one item short, and a return becomes a refund you could have kept. Parlel turns each of those moments into a conversation. Here is how each one plays out for your shopper, and what Parlel does behind the scenes.
Jump to a journey
Give every shopper a personal shopper, in the conversation.
On your website or in the AI tools they already use, Parlel answers product questions, recommends the right item, and adds it to your own cart: within the rules you set, and in your own store.
The scenario
Illustrative: products, prices and limits are examples. Exact flows, journeys and knowledge are configured per company.
Your company
An online store
A catalogue of products, seasonal campaigns, and a returns policy.
Your shoppers
Open to a conversation
Some ask ChatGPT or Claude for recommendations, others chat with you on your website. Either way, there is no new app to learn.
Your systems
The systems you already run
Your store platform, such as Shopify, order management and a help centre. Nothing needs replacing.
Journey 1 · Personal shopper
Consideration → PurchaseEvery shopper gets a personal shopper, on your own site.
Conversion in the conversation
A personal shopper on every product page.
A shopper asks in their own words, gets a recommendation from your catalogue, and adds it to your cart without leaving the page. The same conversation also works in ChatGPT and Claude.
Illustrative conversation. Products and prices are examples.
“I need running shoes for flat feet, under 150.”
Real advice in plain language, not a filter menu.
Answers from your catalogue and product information. If it isn't sure, it says so rather than guessing.
Your shopper's experience
“I need running shoes for flat feet, under 150.”
Real advice in plain language, not a filter menu.
What Parlel does
Answers from your catalogue and product information. If it isn't sure, it says so rather than guessing.
Features used
“What's the difference between these two?”
A clear comparison, and a recommendation that fits.
Compares products from your catalogue, following your journey rules and any active campaign.
Your shopper's experience
“What's the difference between these two?”
A clear comparison, and a recommendation that fits.
What Parlel does
Compares products from your catalogue, following your journey rules and any active campaign.
Features used
“Add the blue ones in size 42.”
Added to their cart without leaving the conversation.
Adds the item to your own cart. Checkout runs through your existing flow, so the sale stays yours.
Your shopper's experience
“Add the blue ones in size 42.”
Added to their cart without leaving the conversation.
What Parlel does
Adds the item to your own cart. Checkout runs through your existing flow, so the sale stays yours.
Features used
“Great, I'll check out.”
Straight to your checkout, with the basket ready.
Logs the cart action and keeps the context for the next conversation.
Your shopper's experience
“Great, I'll check out.”
Straight to your checkout, with the basket ready.
What Parlel does
Logs the cart action and keeps the context for the next conversation.
Features used
Journey 2 · Complete the basket
PurchaseThe right add-on, at the moment the shopper is ready to buy.
Bigger baskets without a sales team
“Is this jacket waterproof?”
A quick answer while the basket is already open.
Answers from your product information, with the basket in view.
Your shopper's experience
“Is this jacket waterproof?”
A quick answer while the basket is already open.
What Parlel does
Answers from your product information, with the basket in view.
Features used
“Anything that goes with it?”
A relevant suggestion, with a bundle offer if one applies.
Matches your campaign rules and suggests a fitting product, with an offer within your limits.
Your shopper's experience
“Anything that goes with it?”
A relevant suggestion, with a bundle offer if one applies.
What Parlel does
Matches your campaign rules and suggests a fitting product, with an offer within your limits.
Features used
“Add the gloves too.”
Added, with the bundle price applied.
Adds the item to your cart with the offer attached.
Your shopper's experience
“Add the gloves too.”
Added, with the bundle price applied.
What Parlel does
Adds the item to your cart with the offer attached.
Features used
Journey 3 · Returns & exchanges
Use & manageA return becomes a conversation, and often a kept sale.
Fewer refunds, happier shoppers
What your shopper sees.
A return becomes a short, helpful conversation. The shopper gets a real choice, a refund included, and confirms any change with a one-time code.
Illustrative conversation. Offers and limits are examples.
“I want to return these shoes.”
They say it the way they would to a person.
Recognises the return and starts the flow you defined.
Your shopper's experience
“I want to return these shoes.”
They say it the way they would to a person.
What Parlel does
Recognises the return and starts the flow you defined.
Features used
“They're a bit too small.”
A short question about why, not a form.
Follows your flow to understand the reason.
Your shopper's experience
“They're a bit too small.”
A short question about why, not a form.
What Parlel does
Follows your flow to understand the reason.
Features used
“An exchange would be great.”
A real choice: another size, store credit with a bonus, or a refund.
Offers an exchange or credit within your limits, and brings in a person when needed.
Your shopper's experience
“An exchange would be great.”
A real choice: another size, store credit with a bonus, or a refund.
What Parlel does
Offers an exchange or credit within your limits, and brings in a person when needed.
Features used
“Swap them for a 43.”
Exchanged, or refunded if they'd rather. Their right, their choice.
Verifies with a one-time code, runs the exchange in your order system, and logs it.
Your shopper's experience
“Swap them for a 43.”
Exchanged, or refunded if they'd rather. Their right, their choice.
What Parlel does
Verifies with a one-time code, runs the exchange in your order system, and logs it.
Features used
Journey 4 · Order questions
Every stageAccurate answers about orders, 24/7, wherever your shopper asks.
Support deflection at scale
“Where's my order?”
They ask in Claude, ChatGPT or on your site, and get their own delivery status.
Identifies the shopper, then answers from your order system and your delivery policy.
Your shopper's experience
“Where's my order?”
They ask in Claude, ChatGPT or on your site, and get their own delivery status.
What Parlel does
Identifies the shopper, then answers from your order system and your delivery policy.
Features used
“It says delivered, but it isn't here.”
A handoff to your team, without repeating themselves.
Creates a ticket or callback with the full context passed on.
Your shopper's experience
“It says delivered, but it isn't here.”
A handoff to your team, without repeating themselves.
What Parlel does
Creates a ticket or callback with the full context passed on.
Features used
How it is set up
Configured once, in the layers you already know.
The same layers as on the product page, filled in for an e-retailer.
Knowledge
Your product catalogue and product information, size guides, FAQs, and your delivery and returns policies.
Product management
Commercial
Journeys for shopping, baskets and returns. Seasonal campaigns and bundle offers. A mandate for exchanges and store credit, for example a 10% credit bonus. Rules for handing disputes to a person.
Commercial owner
Actions & authentication
Actions to add to cart, exchange and return. Product questions need no identity; order changes need a one-time code.
Operations and a technical contact
Integration
Your store platform, such as Shopify, for catalogue and cart, plus order management. Connected with AI-assisted integration.
Technical contact
Portal
Everything above is edited in the portal, without an engineering ticket.
What does getting live involve? See getting started →
What you get
What you get as an e-retailer.
Growth
Sales
Shoppers get advice and add to cart in conversation, with add-ons suggested when they are ready to buy.
Loyalty
Retention
Returns meet an exchange or credit offer within your limits, and shoppers come back to a store that remembers them.
Ownership
Control
Every cart and order change happens in your own store and is logged. The shopper stays yours.
Distribution
Reach
The same conversation in ChatGPT, Claude and on your site, from one configuration.
See it on your own catalogue and store.
In a 30-minute conversation we map these journeys to your store.
Book a 30-minute conversation